We investigate the relation between the {\em set-theoretical} description of coinduction based on Tarski Fixpoint Theorem, and the {\em categorical} description of coinduction based on {\em coalgebras}. In particular, we introduce set-theoretic generalizations of the {\em coinduction proof principle}, in the spirit of Milner's {\em bisimulation ``up-to''}, and we discuss categorical counterparts for these. Moreover, we investigate the connection between these and the equivalences induced by {\em $T$-coiterative functions}. These are morphisms into {\em final coalgebras}, satisfying the {\em $T$-coiteration scheme}, which is a generalization of the {\em corecursion scheme}. We show how to describe coalgebraic {\em $F$-bisimulations} as set-theoretical ones. A list of examples of set-theoretic coinductions which appear not to be easily amenable to coalgebraic terms are discussed.